You've got the site, now you need some visitors. How are they going to find you? Search engines, naturally — and where your site ranks can have a huge impact on your business. GoCentral Website Builder helps improve your rank on Google, Yahoo and Bing by automatically reviewing your site and adding relevant, high-value keywords and phrases. And a higher rank means more visitors.
Even if you outsource some parts of your business, you still have to keep a watchful eye on the business structure. Just because it’s online doesn’t mean that it’s run any different than a traditional business. In short, be prepared to spend a lot of time improving and adjusting your site. I would personally make a list of everything you should do and start checking off this list as they are completed.
HTML & CSS : HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets) are the most basic building blocks of web coding. Using HTML you can make the basic layout of your webpage. CSS will allow you to make it more good looking. You’ll have to master coding with HTML and CSS. Further, you should know about Bootstrap. Bootstrap is a CSS framework. It provides you a jumping-off point for faster coding.
If you're on a Mac however, there's another option: RapidWeaver. This WYSIWYG webpage editor has full code access and FTP support for uploading pages. There are plenty of built-in templates to get started, all for the one-time price of $99.99. On Windows there are numerous choices. Xara Web Designer 365, for example, starts at $49.99 and promises you don't need to know HTML or Javascript to create sites based on the company's templates.
Designing and creating your website (especially your first one) is not a simple task. If you're a designer like me, then you're already way ahead of the game. But what if you're one of the 99% of business owners who are not technical or creative? I want to share my website design expertise with you to help you build a professional looking website to grow your business.
It’s important your template is responsive, so your site will look the same on all devices. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar. Stay away from hard-to-read fonts or flashy backgrounds that could distract a consumer from understanding your core message.

Whether you’re providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. There’s simply no other way around it. All of your marketing efforts lead back to your website. Which is why it’s of the utmost importance to set up your website correctly.
Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that's not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.
Hello Mart, I don't think WYSIWIG website builders have any built in searchable databases - at least not the ones I've used before anyway. I "think" I've seen an external widget that you can use and plug it into a website. Have you tried searching for one? If there isn't any, I'd imagine you'd have to have one custom built to work the way you want it to. One "hack" you might want to consider is to use the website builder's search bar tool. So you would insert all your data into your website as pages, and let people use the sitewide search bar to find what they're looking for. It's not an elegant solution, but worth considering or testing. Jeremy
Another great video-based learning library is Treehouse. Their library isn’t as extensive as Lynda’s, but they still have a lot to offer – especially in the area of web development. I actually prefer Treehouse over Lynda, as they include code challenges and quizzes with their video-based projects. In fact, I learned to build an iPhone app in just two days by using Treehouse. Unfortunately, I have yet to see any schools offering free subscriptions to their students – but that doesn’t stop your from asking!
I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu

The back end, also known as the WordPress dashboard, allows you to fully manage your site’s content, community, functionality, and design. It’s accessible only by users who have an account on your site. To access your WordPress dashboard, you need to type yourwebsite.com/wp-admin in the address bar of your browser and login using your WordPress username and password.
These programs limit the control you have over your website, but are great if you want to have a beautifully designed website in a very short amount of time. Because your site is based on a pre-designed template, difficult decisions about placement of text and graphics are already made for you. If you’re interested in an easy-to-use site builder, check out GoDaddy’s Website Builder.
Getting your brand messaging right (such as explaining what your business does and the essence of your brand) can be a lot harder than it seems. You may wish to hire a copywriter to ensure the main copy of your site really hits the mark with users, especially on the Home Page and the About Us page. As mentioned in Stage #1, you will also need to decide whether the remaining content (such as blog articles or a description of your products/services) will be written by you or by a professional writer.
About this course: What you’ll achieve: In this project-centered course*, you’ll design, build, and publish a basic website that incorporates text, sound, images, hyperlinks, plug-ins, and social media interactivity. We’ll provide you with step-by-step instructions, exercises, tips, and tools that enable you to set up a domain name, create an attractive layout for your pages, organize your content properly, ensure that your site functions well across different operating systems and on mobile devices, keep your site safe, and finally, let people know your site is online. We’ll even show you how to track your visitors. Throughout the course, you'll engage in collaboration and discussion with other learners through course forums and peer review. Once you complete your first website project using Wordpress, you can move on to our optional, extended module that covers more advanced techniques such as using a simple text editor, coding in HTML, CSS, and Javascript, and more. What you’ll need to get started: This project-centered course is designed for learners who have little or no prior experience developing a web site. You will need a computer with a stable Internet connection. We’ll use Wordpress to get you started, provide lots of downloadable examples, and guide you through the process of giving and receiving constructive peer-to-peer feedback. *About Project-Centered Courses: Project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of learners with similar goals providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.
The front end is what your visitors will see when they come to your website. Many of the tasks performed on the back-end will be visible on the front end, such as theme customizations, plugin functionality enhancements, and content publication. Actions can also be performed by you and your visitors directly from the front-end of the website, including commenting and social sharing.
Hi Laura, If you are using Mailchimp (we use Aweber ourselves), you don't need the website builder to be integrated with Mailchimp at all,unless you run an ecommerce store (I'll address this below). Newsletter services allow you to create a sign up box, then provides you with some codes where you can copy and paste these codes into your website. All website builders have a tool that allows you to embed codes into wherever you want on your webpages. Once you publish your website, then the sign up box will show up. If you are operating an online store, you can integrate Mailchimp with websites built with Squarespace, Shopify or Bigcommerce. This way, after your customer buys from you, they are automatically invited to join your newsletter so you can continue to share news with them, or even promote other products to them. Hope this helps! - Jeremy
Hi Ben, Thanks so much for the great feedback, so glad you enjoyed reading the article! Please do share it on if you think your friends will find it useful too. It's true Wix isn't for everybody, but it did do extremely well in our research (which is why it's our best all-round website builder)! WordPress is another great option and I'm glad you're happy with them - Bluehost is certainly a great choice of provider for your WordPress site! If you were looking at changing or setting up another site why not check out our comparison chart or our article on the best Wix alternatives? I've included the links in case you find them interesting. Thanks for reading, Lucy
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