You can sell products and services on your website if you have the Online Store plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Business Plus plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
If you study my current site, you’ll see that most of my main sections link out to other places on the web – my YouTube channel, my podcasts, the speaking page here on College Info Geek, etc. This is a strategic decision – as a professional YouTuber/writer, those are the best places for me to be directing people, since I benefit from people subscribing to my content rather than evaluating it.
If you don't have a design already in place and think templates are too limited, consider Adobe Muse CC. This unique little program concentrates on letting you design. Templates are handy, embeddable web fonts are great, and the sitemap view may be the best way to get an overall feel for what your site will have. Export it to HTML and you're ready for upload. It's part of the Creative Cloud bundle and also available individually for $14.99 a month with a yearly plan.
If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
Hi Jeremy, Thanks for your article. I have a question I am hoping you can help me with. The original site I started was a free blog through wordpress website. I then decided to go towards an actual site with a blog attached, I made the switch to Hostgator. During this switch Hostgator took our domain name and is requesting $700 to get it back even though we paid the yearly fee. They are now saying they will not release our domain name until May. Does this seem correct? Thanks Kate
Although people tend to find your site through a branded search in Google, it’s still important to make your domain easy to spell / type out. If it requires a lot of effort to type correctly, due to trying to spell it, the length or the use of un-memorable words or sounds, you’ve probably kissed goodbye to a good portion of your branding and marketing value.
Whether you’re providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. There’s simply no other way around it. All of your marketing efforts lead back to your website. Which is why it’s of the utmost importance to set up your website correctly.
Establishing a business plan and marketing strategy may be a lot of hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular, and growing, field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn’t work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.
In general, as far as I know, all commercial web hosts let you install SSL certificates for your site. The price varies, though, from company to company. Some give you a certificate for free. Others will install a free certificate for a one time charge. Some require you to buy a commercial certificate (which has a recurring charge). And there are those that not only require you to buy a certificate, but also impose a monthly fee for using it on your website (on top of the recurring charge for that certificate). A discussion on how to get SSL certificates (including the free ones) can be found in that article mentioned earlier.
Yahoo's Tumblr is another incredibly popular blog platform that lends itself to shorter, more visual posts. You can, however, find themes that give your Tumblr site a more traditional website's look and feel. Google's Blogger features tight integration with Google Adsense, so making extra pocket change is a snap. Newer blogging services, such as Anchor, Feather, and Medium, stress writing and publishing more than intricate design, but they're incredibly simple to update.
When your website is ready for public viewing, you'll have to upload your webpages to your web server. You can buy space on a server from various providers (see How much does it cost to do something on the web?). Once you settle on which provider to use, the provider will email you the access information, usually in the form of an SFTP URL, username, password, and other information needed to connect to their server. Bear in mind that (S)FTP is now somewhat old-fashioned, and other uploading systems are starting to become popular, such as RSync and Git/GitHub.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.