Whether you’re providing a product, service, portfolio for your work or launching an ecommerce storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. There’s simply no other way around it. All of your marketing efforts lead back to your website. Which is why it’s of the utmost importance to set up your website correctly.
Kevin, With website builders like Wix or Weebly, you can use them for free and there isn't a time limit. However, with the free plans, you won't be able to connect your own domain name to the website, and you will be limited to certain functions. But you can definitely publish a website. Further, all hosting services are provided by the website builders listed above. So you don't have to get your own hosting services. Jeremy
Now that it’s finally built, it’s equally as important to maintain your site. During the planning stage of this process, you already determined whether or not you would keep the maintenance in-house or outsource to a third party (like your web designer). If you decided you needed full control, the designer would’ve designed a site driven by a CMS to give you the ability to edit content areas of your site as well as add new pages.
Investigate e-commerce solutions — How are you planning to sell and accept payment on your website? You’ll need to get that squared away before promoting your website. If you’re using WordPress, we recommend Woocommerce (so much so, that we’ve even got hosting just for Woocommerce users). Study up on the world of e-commerce and pick an online payment gateway.
Hi Gertrudes, I think if you want to build a simpler website, then Squarespace, Weebly and Wix are good candidates for you to test and see which one suits you better. Weebly has the lowest learning curve, then Wix and Squarespace. But from a design perspective, I think Squarespace will give you the most professional and beautiful looking website. All of them are mobile device friendly and so your visitors will be able to find more information about your website through their mobile devices. I think the best way forward is to sign up for them for free, then invest some time to play around with their tools and see for yourself which one you prefer. It's a very personal choice when it comes to which builder interface you prefer, so investing a bit of time in testing them out is well worth it. - Jeremy
This guide is your training plan. As your trusty web host and coach, we’re here to keep you on track as you build, grow, secure, and promote your new site. We’ve broken this website workout plan into goals and tasks to complete each quarter throughout 2018, but feel free to work at your own pace. You do the sweating, and we’ll be right beside you with water cups and cheese-tastic motivational signs.
Above all, make sure your domain’s spelling is very easy to get correct for someone just sounding it out. This way, you’ll be able to mention your domain easily in casual conversation, and the person you’re talking to will be able to find it without worrying about the spelling. This tip really applies to everything – for instance, it’s a lot easier to tell people my Twitter handle, @TomFrankly, than it is to tell them the username I used to use for everything in middle school, electrick_eye. The goal is to make it easy for people to find you.
Hi Mike, Interactive map building is something I have very little experience with - I haven't ventured much beyond embedding google maps in iframes such as yourself. I would suggest browsing the app market and 3rd party plugins available on builders like Wix and Weebly, who both offer a huge amount of additional features. It would surprise me if there wasn't a plugin that could help get you on your way. Similarly, you can also find membership area functionality through these app markets. I believe Wix also offers the ability to add member areas and logins though its editor too. Hope that points you in the right direction, - Tom
Getting your brand messaging right (such as explaining what your business does and the essence of your brand) can be a lot harder than it seems. You may wish to hire a copywriter to ensure the main copy of your site really hits the mark with users, especially on the Home Page and the About Us page. As mentioned in Stage #1, you will also need to decide whether the remaining content (such as blog articles or a description of your products/services) will be written by you or by a professional writer.
Another advantage of CSS (of separating the content from the layout and look) is that it is easier to make changes in the future. Without CSS, coming back from a 3 month vacation can be a nightmare. Navigating through content mixed together with layout HTML can be more vexing then deciphering hieroglyphics, more tangled then last years Christmas tree lights. But with CSS, content is separated from layout, it is much easier to make changes to your website even if your cruise vacation is unexpectedly extended a couple years due to Somali pirates.
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.