Even if you outsource some parts of your business, you still have to keep a watchful eye on the business structure. Just because it’s online doesn’t mean that it’s run any different than a traditional business. In short, be prepared to spend a lot of time improving and adjusting your site. I would personally make a list of everything you should do and start checking off this list as they are completed.
Once you see what skills are required for building a website, you can decide whether you want to invest the time in learning them. I highly recommend that you do learn these skills, as it will provide you with so many more options when building and maintaining your websites. Also, if you want a career developing websites, these skills are essential.

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Written Content: There is no denying that ‘Content Is King’. Without high quality, relevant content, your website is less likely to be found by your target users. And without the right messaging within your website, those users that do visit your site may not make the desired actions you wish them to make (such as leaving their details or purchasing your top products).

Ah, now it makes sense. Totally understand how that doesn't fit now. I also like how you phrased "mental bandwidth". That definitely seems to be the case with most businesses that I work with, especially startups. The other thing you mentioned that I really like is "typical" businesses. I think that all too often when people think businesses corporate America comes to mind. Most businesses are normal people running shops and trying to stay afloat in a digital sea. So, I wrote something on a similar topic, and I don't want to spam you with a link or anything like that. I was actually looking for feedback on it. If you're interested at all, shoot me an email. GREAT job on this site. It's obvious that you all dropped a lot of time and effort into your site and articles. Bravo!
You will need to test your web pages as you design them in the major browsers: Chrome, Firefox, Internet Explorer 11 and Microsoft Edge. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site is the only way you can be really sure that it works the way you want it to on your visitors' machines. In addition, if you have a smartphone, try out your site there too.
But testing gets complicated because some browsers only run on certain operating systems. Apple Safari runs on iOS and Mac OS, while Internet Explorer runs only on Windows. It's best to take advantage of services like Browsershots or Browserstack. Browsershots furnishes screenshots of your website as it will look in various browsers. Browserstack actually gives you full remote access to virtual machines so you can test your site in the most common environments. Alternatively, you can set up your own virtual machine, but that takes some expertise. (If you're going that route, Microsoft has some tools for developers including a ready-to-use virtual machine at modern.ie.)
A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is comparable to renting office or shop premises for your business.

Creating a website is not as complicated as it was before. Today, you don’t have to know much about technology to develop and successfully run your own site. That’s because there are more than few popular content management systems that are designed for the users. So, the first thing you should do is to choose a content management system. Although it depends on the site you want, we would strongly suggest self-hosted WordPress.
Before you can start building your home on the web, you need an address for it. Most of the site builders here can register a unique domain for you, and all can give you a web address using the provider's domain, for example, yourname.sitebuilder.com. The services also let you use a domain you've acquired from a third-party registrar such as pairNIC, but you usually must pay the site builder for that privilege.
Choosing a website builder may seem like an easy step, but when you begin your search you will be met with a long list of potential builders. And whilst many seem to offer a similar result, the builder you select should depend on your business type and the features you want on your site (you see- there’s a reason we made you plan in stage #1!). Additionally, you will want to consider the price, ease of use, compatibility and a multitude of other factors before deciding, which you can read more about in our website builder reviews .
GoCentral is a website product that lets you create a website that fits your personal or business needs, regardless of your skill set. You no longer have to choose between a website or an online store – now you can have both. Whether you want an online store, a pop-up site or a professional website to attract new customers, you get to choose how simple or dynamic you want your site to be. Just pick a design and go create your website with GoCentral.
Hi Jeremy! Thank you so much for posting this! I found this to be very helpful!! So I do have a few questions though... First off, I am wanting to build a website that advertises a service I offer, displays images in two separate galleries, can be involved with a separate calander that can be accessed from my phone and be up to date on available times to schedule an appointment, and, most importantly, can have a payment option to prepay for my service to secure a time slot with a possible escrow type function to be able to add payments onto the set appointments. Does this make any sense? If it does, does this sound possible? Which website builder would you recommend to have access to these functions? I am just starting out so cost is also a factor, although I am willing to pay a reasonable amount of money to get this set up and to maintain it. Thank you in advance!!
Seeing page layouts with real content and photos, along with your logo and colors will really bring your vision of the site to life. Use this time to make necessary changes! If you’re working with experienced designers, they will provide mock-ups or prototypes in several developmental stages for feedback. Making changes is costly and more difficult to implement later, so use this time judiciously.
Use 99Designs.com: 99Designs.com runs contests where multiple designers compete for your logo and other design business. This is a great option because you get to see many different professional and creative designs (It’s how we found our logo at Fit Small Business!), yet only pay for the one you wind up choosing. The price on 99designs ranges from $299 to $799 depending on how many designers you want competing and the quality of those designers.

Squarespace — There are a suite of beautiful apps: Commerce lets you manage your store. Blog lets you compose blog posts and manage your blog. Metrics gives you website analytics. Portfolio lets you manage photos and galleries— but it's iOS only. Having a suite of apps is great— rather than stuff everything into one app, they're able to make a beautiful interface for each use case.
When your website is ready for public viewing, you'll have to upload your webpages to your web server. You can buy space on a server from various providers (see How much does it cost to do something on the web?). Once you settle on which provider to use, the provider will email you the access information, usually in the form of an SFTP URL, username, password, and other information needed to connect to their server. Bear in mind that (S)FTP is now somewhat old-fashioned, and other uploading systems are starting to become popular, such as RSync and Git/GitHub.
All of the site builders here let you put Facebook Like and Twitter Follow buttons on your pages, and some even let you display feeds from the social networks. Some give you help building a Facebook Page and tying it into your site design and updates. Many products offer some sort of SEO tools, but too often this is just a form on which you can enter meta tags. You're mostly left to wrestle with that black magic known as SEO for yourself. It's very important to submit and verify your site to the search engines, unless you don't want anyone to find it!
Hey Amanda, Yes. Squarespace has partnered up with Google Apps to offer you the ability to create custom email addresses. The interface is the same as Gmail, which we like as it's user-friendly, reliable and secure. If you sign up to annual Business or higher plans, you get a custom email address for free for your first year. After the first year, you will pay about $4 per month for the email address. If you sign up to Squarespace's Personal plan, you won't get a free custom email but you can definitely pay $4 per month for this. In our view it's a pretty reasonable price so you can brand your email and business (or whatever you are building) properly. Looks so much more professional than just using a generic Gmail address. Jeremy

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Around two months ago I graduated from the University of Applied Sciences in Rotterdam as a User Experience Designer. Pretty awesome but soon I discovered there was not a lot of work in this area of expertise. So to enhance my chances for a suitable job I decided to improve my front-end skills. Every company wants people with programming skills nowadays. Since I advertised that in my motivational letters and mentioning it in my CV I have multiple invitation from companies to get to know each other." -- Ruud Visser, Graduate from University of Applied Sciences in Rotterdam
The main advantage with CSS is that you can separate the layout and look of the website from the content of the website. This enables you to make changes to the look of the entire website by changing a single value. For example, when you want to change the font size of all the paragraph text on your website from size 10 to 11 all you need to do is change the size value for

in the style sheet. Changing this one value will change the font size for all the paragraphs on your website. Obviously this is a lot easier then going to every single web page in the site and changing the font size.


Great Article and the only one that gives a step by step guide. This might be a silly question but I keep reading about buying a hosting space on the internet and you haven't mentioned that at all. Is that same as buying a domain? Does it mean that if i get one of the website builder plans with the domain included, then I dont need to go anywhere else?
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