Google Analytics is one of the most popular tools for tracking how people view your site. The Google Analytics Dashboard connects your WordPress site to Google for proper tracking. It also displays your traffic in your admin panel of WordPress in real-time. It's very useful if you want to plan content strategies or just see how people are accessing your content.
These programs use a dashboard to control the look of your website through themes, as well as to update content and add pages. These are popular because, without knowing much HTML code, you can create professional-looking sites with a lot of functionality. For example, you can add your Twitter feed or a calendar to your website with a few clicks of your mouse.
Blogs are swell, but sometimes you need a simple place to park your persona on the internet for branding purposes. In this case, you can just get a nameplate site, or as we prefer to think of them, a personal webpage (rather than a multipage site). Instead of linking internally to your store or other pages of note as you would with a more traditional web page, a personal site usually has links that go elsewhere—to your social networks, wish lists, playlists, or whatever else is linkable.
Creating a website is not as complicated as it was before. Today, you don’t have to know much about technology to develop and successfully run your own site. That’s because there are more than few popular content management systems that are designed for the users. So, the first thing you should do is to choose a content management system. Although it depends on the site you want, we would strongly suggest self-hosted WordPress.
Website Builder: Website builders (such as Wix and Weebly) are the perfect solution for beginners with minimal technical knowledge looking to create their own designed website. Having advanced light years over the past 3-4 years, website builders offer outstanding functionality and out-of-the-box design and features that would meet most business needs. In many instances, Builders offer a ‘drag-and-drop’ functionality whereby you see the results as you create the site. A wide range of templates are offered and whilst color and positioning can be changed, website builder templates are generally less customizable than those used by CMS platforms.
Investigate e-commerce solutions — How are you planning to sell and accept payment on your website? You’ll need to get that squared away before promoting your website. If you’re using WordPress, we recommend Woocommerce (so much so, that we’ve even got hosting just for Woocommerce users). Study up on the world of e-commerce and pick an online payment gateway.
Just as you can get a logo designed by 99Designs.com, you can also have your full website designed through this site. The concept is the same: you submit a brief on what you are looking for and get back anywhere from 20 to 60 designs. You only pay for the design you choose, and the price ranges from $599 to $1,599, depending on which package you go with. We used 99designs here at FitSmallBusiness.com for our own website – so if you want to see an example of a 99designs website, you’re looking at one!
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Designing and creating your website (especially your first one) is not a simple task. If you're a designer like me, then you're already way ahead of the game. But what if you're one of the 99% of business owners who are not technical or creative? I want to share my website design expertise with you to help you build a professional looking website to grow your business.
If you’ve ironed out the details in Stages 1 and 2, then designing the home page and all subsequent sub pages should be straightforward. For example, knowing that the demographic of your target audience is single, female, middle-class, age 18 to 24, and college educated versus married, male, upper class, age 65 to 80, and retired definitely affects what design elements and applications to use.
Of course the design of your website should be visually appealing, you don’t want people to leave your site screaming in horror, but it’s not everything. On top of having a website that’s easy on the eyes, it needs to convey the message you’re trying to present, such as your business objective, plan of action for visitors and the quality content that you’ve been busy creating.
Hey Amanda, Yes. Squarespace has partnered up with Google Apps to offer you the ability to create custom email addresses. The interface is the same as Gmail, which we like as it's user-friendly, reliable and secure. If you sign up to annual Business or higher plans, you get a custom email address for free for your first year. After the first year, you will pay about $4 per month for the email address. If you sign up to Squarespace's Personal plan, you won't get a free custom email but you can definitely pay $4 per month for this. In our view it's a pretty reasonable price so you can brand your email and business (or whatever you are building) properly. Looks so much more professional than just using a generic Gmail address. Jeremy
Hi Laura, If you are using Mailchimp (we use Aweber ourselves), you don't need the website builder to be integrated with Mailchimp at all,unless you run an ecommerce store (I'll address this below). Newsletter services allow you to create a sign up box, then provides you with some codes where you can copy and paste these codes into your website. All website builders have a tool that allows you to embed codes into wherever you want on your webpages. Once you publish your website, then the sign up box will show up. If you are operating an online store, you can integrate Mailchimp with websites built with Squarespace, Shopify or Bigcommerce. This way, after your customer buys from you, they are automatically invited to join your newsletter so you can continue to share news with them, or even promote other products to them. Hope this helps! - Jeremy
Around two months ago I graduated from the University of Applied Sciences in Rotterdam as a User Experience Designer. Pretty awesome but soon I discovered there was not a lot of work in this area of expertise. So to enhance my chances for a suitable job I decided to improve my front-end skills. Every company wants people with programming skills nowadays. Since I advertised that in my motivational letters and mentioning it in my CV I have multiple invitation from companies to get to know each other." -- Ruud Visser, Graduate from University of Applied Sciences in Rotterdam
Establishing a business plan and marketing strategy may be a lot of hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular, and growing, field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn’t work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.
Hi Leon, I think Wix, Squarespace or Weebly are potential candidates. I also heard that some affiliate marketing sites use WordPress. But with WordPress, it is much more technical challenging than drag and drop website builders. But WP does offer more flexibility, if you know how to use it proficiently (with a bit of coding knowledge). Give the ones I suggested a try. They're free to test, before you commit to upgrading to one of their paid plans. That's the best way to get a sense of what works well for you! Jeremy
Another advantage of CSS (of separating the content from the layout and look) is that it is easier to make changes in the future. Without CSS, coming back from a 3 month vacation can be a nightmare. Navigating through content mixed together with layout HTML can be more vexing then deciphering hieroglyphics, more tangled then last years Christmas tree lights. But with CSS, content is separated from layout, it is much easier to make changes to your website even if your cruise vacation is unexpectedly extended a couple years due to Somali pirates.
Man, I would have to say this is hands down the best course ever! I've done a ton of certifications, training, and real-world experience in other areas of IT. Nothing I've done so far has been as rewarding and I felt like making something and actually have the necessary skills to do so, without looking elsewhere. Thanks for this, I am at a loss for words; I hope this helped articulate how thankful I am. Thank you! -- Cortell Shaw
I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu
Many people have asked me about using a website builder such as Squarespace, Wix or Weebly. The problem is that these services come at a price – you’ll generally have to pay between $10 and $40 a month for a single site. You’ll also be limited to basic customization of the template designs they offer, which means that there’s a good chance your site will look just like everyone else’s site.
Hello Kate, Based on your comment, that doesn't sound right at all! Did you give you a very detailed and sensible reason of why they are requesting the $700? Normally, domain names cost about $12 - $15 to renew on an annual basis. You can see more discussions about domain names that we've put together here. You should definitely demand a reasonable and detailed explanation. Good luck with that. Jeremy