In this guide, we are going to help you with these decisions by showing your choices and explaining how specific options will fit your unique needs. We’ll cover everything from understanding what type of website you need and choosing a domain name, to the finishing touches that will help you launch your website successfully, no matter what your goals are.
Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you’re relying on your website as a source of income.
List of Required Features: Think about what your site needs to do in order to achieve its purpose. For example, if the site needs to display your portfolio, then it must have a good quality photo gallery; if you want to collect leads, you need to have a form and a “thank you” page; selling products? You will need a shopping cart and secured checkout page and so on… You will most likely list a number of required features for your site.
In my feature comparison table I show which website builders you let design a website from scratch— and there are a handful. Of those I would recommend Wix. Wix is an excellent, highly customizable website builder. It can be a bit overwhelming with the amount of options it provides— but that's exactly what you want if you're designing a theme from scratch.
Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.
Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you’re relying on your website as a source of income.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
Establishing a business plan and marketing strategy may be a lot of hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular, and growing, field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn’t work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.
I am currently looking at setting up a blog for the area I specialise in. I am aware of wordpress.org but have been a bit daunted by the number of webhosts out there offering this and that. One particular issue is that I use macs and I was wondering whether bluehost is compatible with the mac, and whether there are any other extra steps I have to take when using a mac over windows. Would it be as simple as registering with a webhost then clicking one-step installation on a mac?
It’s important your template is responsive, so your site will look the same on all devices. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar. Stay away from hard-to-read fonts or flashy backgrounds that could distract a consumer from understanding your core message.

Hey Grant, Glad you're finding our discussions helpful! GoDaddy is a pretty good website builder and we've discussed it in more details here. In general, while using website builders with hosts does give you access to a broader range of services, at times, their support teams may not be the best in terms of answering very specific website builder related questions. For instance, Weebly offers really good website building services, and you can reach them by going to Weebly.com. You can also use Weebly through hosts such as Bluehost. Both will work and enable you to build your website, but when it comes to support, if you are using Weebly through Weebly.com directly, you get Weebly's direct customer / technical support team. If you reach out for help through Bluehost, you get Bluehost's support team. We have a much deeper discussion about this specific scenario here. While some of the website builders don't provide you with email accounts, you can also easily sign up for Google Business App's email services for a few dollars a month. This way, you can take advantage of having your own custom domain email addresses, a familiar Gmail interface, and also that your email is stored on Google's servers which is probably a lot safer / reliable / accessible. - Jeremy


Even if you outsource some parts of your business, you still have to keep a watchful eye on the business structure. Just because it’s online doesn’t mean that it’s run any different than a traditional business. In short, be prepared to spend a lot of time improving and adjusting your site. I would personally make a list of everything you should do and start checking off this list as they are completed.

Very nice of you to give us this understandable and detailed description of how to make a website. To be honest I haven´t started yet but I do have one question before that: is there a time frame of how long the website (letś say build through wordpress) will exist? i have built some blogs previously which experied at one point, the domain simply did not exist anymore. I am looking to build a website which will develop throughout time, ideally lifetime. thanks!
Starting with Wix's ADI (artificial design intelligence) tool, several of the site builders now offer a tool that lets you enter social accounts and other personal or business info, and presto bingo, they get you a no-work website. Jimdo and Simvoly now offer similar if somewhat less ambitious tools. Wix's ADI even impressed a professional designer acquaintance of ours with results we saw in testing, mostly using images and information it scraped from her LinkedIn account.
When your website is ready for public viewing, you'll have to upload your webpages to your web server. You can buy space on a server from various providers (see How much does it cost to do something on the web?). Once you settle on which provider to use, the provider will email you the access information, usually in the form of an SFTP URL, username, password, and other information needed to connect to their server. Bear in mind that (S)FTP is now somewhat old-fashioned, and other uploading systems are starting to become popular, such as RSync and Git/GitHub.
It is always recommended to run a weekly check of your site to ensure all features are functioning as expected and that all pages display their content correctly. The more thoroughly you check your own site (especially in the mind of your users) as well as information in the Google Search Console and Google Analytics, the more likely you will discover more ideas for improvement and further enhance your website.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
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