By all means run some tests on a real device, especially on real mobile devices. Mobile device simulation is a new, evolving technology and less reliable than desktop simulation. Mobile devices cost money, of course, so we suggest taking a look at the Open Device Lab initiative. You can also share devices if you want to test on many platforms without spending too much.
Do it Yourself: There are a number of logo design software out there that will allow you to create your own logo. We recommend Tailor Brands if you want an easy way to create an appealing logo. Once you create your logo, you can subscribe and gain access to branding tools, including seasonal logos, branded social media posts, branding landing pages, and more. You can try it out for free, and if you find a design you like, you can download it for as little as $2.99. Click here to start designing your logo.
A domain name is the bit of the URL (the long address in your browser’s search bar) that identifies a web page — in this case your website. You can register them separately at sites like GoDaddy and Namecheap, but website builders offer to do it for you when you sign up with them. Most provide it for free (at least initially), while a handful charge a few extra bucks.
One of the things that sets WordPress apart from its competitors is the large range of plugins available for download. There are currently over 40,000 plugins in the WordPress Plugin Directory than can be installed in just a few seconds. In most cases, all you have to do is find a plugin you’d like to install, click “Install Now”, then click “Activate”.
You've got the site, now you need some visitors. How are they going to find you? Search engines, naturally — and where your site ranks can have a huge impact on your business. GoCentral Website Builder helps improve your rank on Google, Yahoo and Bing by automatically reviewing your site and adding relevant, high-value keywords and phrases. And a higher rank means more visitors.
If you need advertisers for your website, you might want to read How to Make Money From Your Website and the follow-up article How to Increase Your Website Revenue from Affiliate Programs. A list of advertisers and affiliate programs can be found on Affiliate Programs: Free Sponsors and Advertisers. Those companies are on the constant lookout for new web publishers to display their advertisements.
At its core HTML (Hypertext Markup Language) is a way to add properties to text. It is a way of telling the browser how text should appear. This is accomplished by adding tags around text. For example, by adding the tags around text the text becomes bold. Over the years HTML has evolved to include tags for much more then just text. With HTML tags you can create tables, forms, pictures. Everything you see on a webpage is defined by a HTML tag.

Click-to-call buttons are especially helpful if you want mobile visitors to dial your business. This is a button that – when clicked from a mobile phone – automatically populates your business’ phone number into the visitor’s dialpad. An embedded Google Maps widget is also key for customers who are browsing on-the-go, as they can quickly bring up navigation to your store.


Next, you’ll see a section for Hosting Add-ons. Honestly, I don’t think you need any of these, with the exception of an SSL certificate – which is automatically included for free. This will enable your site to have that little “Secure” lock icon, which you can probably see up in the address bar for this site. Having that there makes your site more trustworthy to visitors.
3. Now, you’re ready to add content to your site. For instance, I added the title, “Caroline’s Consulting Business”, by using the “Text box” tool in the Insert panel. The Insert panel also includes options to embed images or links, or connect to your Google Drive or Google Docs. For example, I circled “Google Docs” in the image below -- I clicked that button to embed my “How to Take a Screenshot on Windows” Google Doc into my landing page.

In general, as far as I know, all commercial web hosts let you install SSL certificates for your site. The price varies, though, from company to company. Some give you a certificate for free. Others will install a free certificate for a one time charge. Some require you to buy a commercial certificate (which has a recurring charge). And there are those that not only require you to buy a certificate, but also impose a monthly fee for using it on your website (on top of the recurring charge for that certificate). A discussion on how to get SSL certificates (including the free ones) can be found in that article mentioned earlier.


This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.
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