Establishing a business plan and marketing strategy may be a lot of hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular, and growing, field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn’t work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.
If the .COM version of your business name is available, consider using this for your website. Otherwise, try different phrases before settling for an alternate suffix, like .NET or .INFO. Consumers overwhelmingly use .COM when entering a web address. So even if you promote your .NET website, you could lose customers who typed in the .COM version instead.
I want to create a website where can I post the restaurant and retirement home business of my hubby. I would like to edit the website at least monthly depending on our promotional activities. No payment option needed yet but a simple information for local customers and travelers as well. We want our website displays when people searched from their phone while on their travel since our place is in between 2 big cities. I trust you, and since I described my main objective which one do you highly recommend?
I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu
To create and edit a website, you need a text editor. Text editors create and modify unformatted text files. Other formats, like RTF, let you to add formatting, like bold or underline. Those formats are not suitable for writing web pages. You should put some thought into which text editor you use, since you'll be working with it extensively while you're building the website.
Whether you have chosen to create your site with a CMS or a Website Builder, the first step is to open a new (free) account with your platform. Once you have opened your account, you will need to select a template (or theme if using WordPress) which is essentially the layout of your site’s design. Templates are usually categorised according to the industry or business types to which they are best suited. Make sure you take time to browse through the categories that best match your business until you find the template you like. Rushing it here might cost you much more time later on.
If you need advertisers for your website, you might want to read How to Make Money From Your Website and the follow-up article How to Increase Your Website Revenue from Affiliate Programs. A list of advertisers and affiliate programs can be found on Affiliate Programs: Free Sponsors and Advertisers. Those companies are on the constant lookout for new web publishers to display their advertisements.
For example, if you’re creating a site for a restaurant, you might have a Home page, a Menu page, a Reservation page and an Access page. If you’re creating a fan site for your favorite soccer team you might have a Home page, a Players page, a Results page and a Blog page. If you take a look at your current site, you should see two pages already in the menu bar – Home and Sample Page.
Starting with Wix's ADI (artificial design intelligence) tool, several of the site builders now offer a tool that lets you enter social accounts and other personal or business info, and presto bingo, they get you a no-work website. Jimdo and Simvoly now offer similar if somewhat less ambitious tools. Wix's ADI even impressed a professional designer acquaintance of ours with results we saw in testing, mostly using images and information it scraped from her LinkedIn account.
Creating a website is not as complicated as it was before. Today, you don’t have to know much about technology to develop and successfully run your own site. That’s because there are more than few popular content management systems that are designed for the users. So, the first thing you should do is to choose a content management system. Although it depends on the site you want, we would strongly suggest self-hosted WordPress.
Once you see what skills are required for building a website, you can decide whether you want to invest the time in learning them. I highly recommend that you do learn these skills, as it will provide you with so many more options when building and maintaining your websites. Also, if you want a career developing websites, these skills are essential.
Great Article jeremy! VERY informative!! I'm working on making a job-board type of site. Where users can post jobs and and possible create profiles to frequently post job vacancies. The applicants should be able to filter through and search for jobs, so some sort of filteration system would be useful. If possible, I'd like for the job posters and the people searching for jobs to be able to create a profile on the website. What web-builder would you suggest? So far word press with cetains plug-ins seems to be the best bet but I'd appreciate your advice on this. Thank You
Hi Gertrudes, I think if you want to build a simpler website, then Squarespace, Weebly and Wix are good candidates for you to test and see which one suits you better. Weebly has the lowest learning curve, then Wix and Squarespace. But from a design perspective, I think Squarespace will give you the most professional and beautiful looking website. All of them are mobile device friendly and so your visitors will be able to find more information about your website through their mobile devices. I think the best way forward is to sign up for them for free, then invest some time to play around with their tools and see for yourself which one you prefer. It's a very personal choice when it comes to which builder interface you prefer, so investing a bit of time in testing them out is well worth it. - Jeremy
Hi A S, Picking and purchasing a domain name and start building your website go hand in hand. What usually happens is that you test out a few different website builders to see which one you enjoy working with and has the tools that you are looking for. During that time, you can also start your search for your domain name. This is usually your business' name or brand name. We have a domain name guide here. Once you settle with a website builder and decide to upgrade to a paid plan, you can then connect your domain name to the website. Each website builder will have tutorials on how to do that. Hope this helps! Jeremy
With so many options available today, it can be difficult to choose the best instruments for the job. Choosing the best platform upon which you build your site will be one of the most important decisions you make. This choice is critical because you’ll be tied to that platform for some time and it’s never easy (or possible) to move your website from one platform to another.
One factor that may influence your choice is the decision on whether to use SSL for your website. A site that uses SSL will have a web address starting with "https://" instead of "http://". In ancient times, webmasters typically only bothered to use it if they were selling goods and services and needed to collect credit card numbers, or if they had some sort of facility that required their visitors to log in with a password.
Most of the products here can tell you about site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.
A Blog. WordPress is set up for blogging by default, but you’re going to set your homepage as a static About Me page. Therefore, you’ll need to set up your blog manually, which is still really easy. You can also choose to leave the blog out if you want, but I think having one is a great way to show off your knowledge and thoughts. Here’s how I’ve implemented a blog on my personal site.